Privacy Policy

Last Updated: January 2026

Borough Arms Crewe ("we," "us," "our," or "Company") operates the borougharmscrewe.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

Personal Data: Name, email address, postal address, telephone number, and other contact details you voluntarily provide.
Technical Data: IP address, browser type, operating system, pages visited, time and date of visits, and referral source.
Cookies and Tracking: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
Usage Data: Information about how you interact with our website, including clicks, scrolling behaviour, and affiliate links followed.

How We Use Information

We use the information we collect for various purposes, including:

To provide, maintain, and improve our website and services.
To send promotional communications, updates, and marketing materials (with your consent).
To track affiliate commissions and validate referrals to partner casinos.
To conduct website analytics and understand user behaviour patterns.
To detect, prevent, and address fraud and security issues.
To comply with legal obligations and enforce our terms and conditions.
To personalise your experience and deliver targeted content.

Cookie Policy

We use cookies and similar tracking technologies to enhance your browsing experience and collect information about site usage. Types of cookies we use include:

Essential Cookies: Required for basic site functionality.
Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
Affiliate Tracking Cookies: Used to track referrals and commissions from partner casinos.
Marketing Cookies: Used for retargeting and advertising purposes.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.aboutcookies.org.

Third-Party Links

Our website contains links to third-party casinos, gambling platforms, and affiliate partners. We are not responsible for the privacy practices or content of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions.

Disclaimer: We do not control, endorse, or assume liability for third-party websites linked from borougharmscrewe.co.uk. Your use of third-party sites is at your own risk and subject to their terms and conditions.

Your Rights

Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete data.
Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
Right to Restrict Processing: You may request we limit how we use your data.
Right to Data Portability: You may request your data in a structured, portable format.
Right to Object: You may object to processing for marketing or profiling purposes.
Right to Withdraw Consent: You may withdraw consent at any time where processing is consent-based.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the context and our legal obligations:

Account Data: Retained for the duration of your relationship with us and for a reasonable period thereafter.
Analytics Data: Generally retained for up to 26 months.
Affiliate Tracking Data: Retained for accounting and commission verification purposes (typically 7 years).
Marketing Communications: Retained until you unsubscribe or withdraw consent.

After the retention period, we will securely delete or anonymise your data unless legal requirements mandate longer retention.

Contact Us

If you have questions, concerns, or wish to exercise your data protection rights, please contact us:

Borough Arms Crewe
Email: privacy@borougharmscrewe.co.uk
Website: borougharmscrewe.co.uk

If you are not satisfied with our response to your data protection requests, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection. Visit www.ico.org.uk for more information.

Last Updated: January 2026